鲁班工匠文化传播的数字化路径
摘 要：在党的十九大报告中，习近平总书记指出：要“坚定文化自信”，“加强互联网内容建设”，“弘扬劳模精神和工匠精神”，“推动中华优秀传统文化创造性转化、创新性发展”。鲁班作为中国古代工匠的集大成者，享有“机械之圣”、“百工圣祖”、“巧胜先师”等美誉，是中华民族古代劳动人民的智慧、才干和美德的化身。鲁班文化作为广泛流传于民间的古代工匠发明创造文化，是中华优秀传统文化的重要组成部分，它潜移默化地影响着我国建筑、机械等行业从业者的价值观念和行为方式。因此，本文在论述鲁班工匠文化精髓的基础上，分析了鲁班工匠文化传播面临的威胁和机遇，并结合鲁班工匠文化资源现状，论述了其适用的数字化传播路径，主要包括云平台、虚拟现实、网络直播、3D扫描打印、人工智能、物联网等新兴信息技术的应用。
关键词：鲁班；工匠文化；数字化传播
中图分类号：G353.1
The Digital Propagation Paths of LuBan's Craftsman Culture
Hou Yan-xiang1,Han Yun-zhong2
（1.College of engineering management, Shan Dong Jianzhu University, Jinan 250101,China；
2.College of Marxism,Shan Dong Normal University, Jinan 250014,China）
Abstract: In the nineteen reports of the Communist Party of China, general secretary Xi Jinping pointed out: " strengthen cultural confidence", "strengthen Internet content construction", "carry forward the spirit of model worker and craftsman spirit", and "promote the creative transformation and innovative development of Chinese excellent traditional culture". LuBan, as a master of ancient Chinese craftsmen, enjoys the reputation of "the sage of machinery", "the ancestor of all trades" and "the master of skillfully winning", and is the embodiment of the wisdom, ability and virtue of the ancient Chinese working people. As an ancient craftsman's invention and creation culture widely spread among the people, LuBan's culture is an important part of the excellent traditional Chinese culture, which imperceptibly affects the values and behavior of practitioners in Chinese construction, machinery and other industries. Therefore, based on the discussion of the essence of LuBan's craftsman culture, this paper analyzes the threats and opportunities faced by the spread of LuBan's craftsman culture, discusses the applicable digital propagation paths, which mainly includes the application of new information technology such as cloud platform, virtual reality, live network, 3D scanning printing, AI,Internet of things, etc.
Key words: Lu Ban;craftsman culture; digital propagation
鲁班作为我国最为著名的古代传奇工匠，是中华民族古代“工匠精神”的代表人物。然而，其工匠精神少有专业著述流传，却广泛存在于民间传说、民歌、民俗、建造技艺、发明器物、建筑遗迹等文化资源中。但由于社会历史环境变化及其现代科技的发展，部分承载其工匠精神的历史遗迹、器物等文化资源，也逐渐受到传承威胁。有效利用云平台、虚拟现实（VR）、3D扫描打印及物联网等先进技术，将推动鲁班文化的创新性发展和创造性转化。
